The travel and tourism industry has gone through a massive, revolutionary change over the past two decades. Across the globe, companies are adapting to the great spread and impact of mobile technology. Looking into the future, it is obvious that technology will have to keep moving and adapting. Why? Gone are the days when traveling the planet was a leap into the unknown. Expeditious advancements in mobile technology have made it easy for everyone to know as much about the world as they want in an instant.
The use of smartphones, tablets, etc. has empowered global tourists with more flexibility, options and freedom to explore than ever. The importance of smartphones is increasing in significance since they are utilized in every phase of the travel planning process. The number of people planning in this way increases with every passing year, especially among millennials. Location-based mobile apps make traveler's lives easier. According to a study by TripAdvisor, nearly 42% of global travelers use their smartphones to plan their trips. One of the key findings from the survey is that Thailand and China top the list of most connected travelers.