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As digital marketing evolves, we continue to see trends favoring video! Here are some quick and easy stats to use to convince your boss to invest in that video project, YouTube ads, or simply qualify your Snapchat habit
Video Marketing Volume Statistics
82% of Twitter users watch video content on Twitter
YouTube has over a billion users, almost one-third of total internet users.
45% of people watch more than an hour of Facebook or YouTube videos a week.
More than 500 million hours of videos are watched on YouTube each day.
More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
87% of online marketers use video content.
72 Hours of video are uploaded to YouTube every 60 seconds.
One-third of online activity is spent watching video.
85% of the US internet audience watches videos online.
The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women.
Mobile Video Marketing Statistics
Over half of video content is viewed on mobile.
92 percent of mobile video viewers share videos with others.
90% of Twitter video views happen on a mobile device.
Periscope users have created more than 200 million broadcasts.
10 million videos are watched on Snapchat per day.
Video Marketing Engagement Statistics
51% of marketing professionals worldwide name video as the type of content with the best ROI.
Marketers who use video grow revenue 49% faster than non-video users.
59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
Social video generates 1200% more shares than text and images combined.
[NEW] You can now use GIFs in Facebook ads! We tried it out ourselves, and on the first day the ad below outperformed any other live Facebook ad we were running.
Video drives a 157% increase in organic traffic from SERPs.
Videos up to 2 minutes long get the most engagement.
85% of Facebook videos are watched without sound.
Video on a landing page can increase conversions by 80% or more.
Native videos on Facebook have 10 times higher reach compared to YouTube links.
Healthcare on the Hill
The starkest demonstration of Mr. Trump’s weakness came on Monday when Mr. McConnell and his stunned team learned that Jerry Moran, a typically reliable and evenhanded conservative from Kansas, felt safe stiff-arming Mr. Trump on his top legislative priority, announcing that he opposed the bill.
“Right now, nobody’s afraid of Trump, and that’s a real problem,” said Rob Jesmer, the former executive director of the National Republican Senatorial Committee and once a top aide to Senator John Cornyn of Texas.
“But the truth is that he hasn’t really tried,” Mr. Jesmer added. “Where is he on local talk radio? Where is the trip to Kansas to say, ‘Hey, Jerry, we’re really close on this and could use your help’? It’s what he does well, getting out there and making the case. I don’t get why he hasn’t been more engaged.”
A Republican senator, speaking on the condition of anonymity because he wanted to preserve his relationship with Mr. Trump, put it more bluntly. The president, he said, scares no one in the Senate, not even the pages.
“He has limited experience in government and politics, he lacks a deep and experienced team, and his poll numbers are disastrous,” said Senator Richard J. Durbin of Illinois, the Democratic whip, as senators from both parties grappled with the sudden collapse of Republican-only health care talks.
“It’s more or less impossible to sell a program when you have those conditions,” he added.
Yet Mr. Trump still commands loyalty from about 85 percent of Republican voters, and many of them have spent seven years energetically supporting candidates who promised to demolish the health law, President Barack Obama’s central legislative accomplishment.
Mr. McConnell’s motivation for holding a vote on the deeply unpopular bill is to foster fear. Many of the nays, including Mr. Moran, want the issue to disappear; Mr. McConnell wants to put them on the record supporting the perpetuation of the Affordable Care Act.
“There are a lot of senators who have never served under a Republican president,” said Josh Holmes, a former top aide to Mr. McConnell who remains close to his team. “They are quickly learning that failing to govern when you are elected to do so has consequences.”
Mr. Trump has not displayed the same sense of urgency, Republicans say. And for all his public bluster, he despises private confrontation. He might actually be a little too nice, one top Republican Senate aide said with a laugh this week.
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Former President Barack Obama has spoken on the dangers of nationalism and President Donald Trump’s decision to pull out of the Paris Agreement, without actually mentioning him by name.
Obama spoke to the Fourth Congress of the Indonesian Diaspora while visiting Jakarta Saturday, according to the Hill.
“We start seeing a rise in sectarian politics,” Obama said. “We start seeing a rise in an aggressive kind of nationalism. We start seeing both in developed and developing countries an increased resentment about minority groups and the bad treatment of people who don’t look like us or practice the same faith as us.”
He also spoke about the importance of the Paris Climate Agreement.
“In Paris, we came together around the most ambitious agreement in history to fight climate change,” Obama said.
The former president also spoke on preserving religious freedom and freedom of the press in America saying, “If we don’t stand up for tolerance and moderation and respect for others, if we begin to doubt ourselves and all that we have accomplished, then much of the progress that we have made will not continue.”
This article was originally published on TIME.com
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